HL Pro Tools vs Extendly vs Growthable: White-Label GHL Support Compared (2026)

What do these three companies actually sell?

All three sell the same core promise — your GHL clients get support that looks like it comes from your agency — wrapped in three different products. HL Pro Tools is a support desk plus agency toolkit: branded 24/7 chat, tickets, and Zoom from the VIP tier up. Add a theme builder, a snapshot library, and 10+ weekly group coaching calls. Extendly is a support desk first: fully white-labeled live chat with an under-a-minute first-response claim, plus a separately sold snapshot store, and onboarding sold in credit packs. Growthable is support plus labor: 24/7/365 branded chat and, at higher tiers, metered onboarding hours and a dedicated virtual assistant.

One entity note, because the name still confuses buyers. GHL Experts, once an independent support shop, was acquired by Extendly in January 2023. It now operates as coaching and education under that umbrella — if a roundup lists it as a fourth support vendor, the roundup is old.

What does each one cost in 2026?

Prices below were fetched from the vendors' own pricing pages on July 22, 2026. That's worth stating, because widely shared comparison pages still list HL Pro Tools' VIP at $297 (it's $397), Extendly's retired flat tiers, and discontinued Growthable price points. This market reprices often. Anything undated is wrong somewhere.

Reading the entry chart requires the units. Extendly's $299 covers 10 sub-accounts, and HL Pro Tools' $397 covers 10 clients. Growthable's $549 covers unlimited sub-accounts from day one, which undercuts both rivals once you pass roughly 20 accounts on Extendly's ladder ($399 for 20, $599 for 40). Software-only tiers exist below all of this. Extendly's $99 ExtendlyOS and HL Pro Tools' $197 Core ship the branded widget and knowledge base with no live agents behind them. And whichever you pick, platform usage still flows through GHL's wallet and rebilling system on top.

The chart carries a fourth data point for market context: GHL Ops. It is an hours-based build team rather than a branded help desk, and it publishes $480 a month for 40 build hours. Different product, same budget line.

What does HL Pro Tools cost, checked today?

Three tiers, and they are on the page: CORE at $197 a month, VIP at $397, ELITE at $997. A fourth, PLATINUM, shows no price and asks you to apply. All three carry the line "no contracts, billed monthly".

One thing to know if you go looking yourself. The pricing page is drawn by the browser, not sent as text, so a tool that reads the raw page finds no prices at all. We checked it in a real browser on 21 September 2026. The $497 that also appears there is GoHighLevel's own plan price, quoted in their questions section, not theirs.

Extendly costs, and where they are hidden

Extendly's pricing page does not show prices. It redirects to the home page, which says "Speak to Us". The prices are real, but they live on the support page instead, and two things there catch people out.

First, that page opens on its yearly setting, so the first number you see is not the monthly one. Second, the ladder of prices only appears once you pick how many sub-accounts need support. Their own tooling product, ExtendlyOS, shows $890 a year on the page as it loads.

Our July reading of the support ladder, $299 a month for ten sub-accounts, still matched on 21 September. Treat the rest of the ladder as something to confirm in the picker before you buy, because it is not visible until you touch it.

Do any of them publish their prices openly?

Not really, and it is worth knowing before you start comparing. HL Pro Tools shows its three prices, but only once a browser has drawn the page. Extendly's pricing address sends you to its home page, and the real ladder sits on the support page behind a picker, with the yearly setting switched on first.

None of this is dishonest. It does mean a buyer comparing two tabs is often comparing a monthly price against a yearly one. Check which setting each page is on before you write the numbers down.

Where HL Pro Tools, Extendly, and Growthable differ: support, onboarding, labor

Support claims first, with the caveat the vendors won't give you: the numbers measure different things. Extendly's headline is an under-1-minute first response — on live chat. HL Pro Tools publishes a 3.5-hour average — on tickets. Growthable's "1–2 minute" figure appears only in a customer testimonial, with no official SLA behind it. All three claim 24/7 coverage; HL Pro Tools specifies its span as US time zones plus GMT+10.

Onboarding is where agencies should focus, because it's the labor you'd otherwise do. HL Pro Tools runs unlimited group onboarding on VIP — a 13-week program clients attend — with true 1:1 calls reserved for Elite (five free per month). Extendly sells white-glove per-client onboarding: two one-hour Zoom calls, recorded and branded, with A2P, domain, and email setup in scope. The per-client price isn't published, so get it quoted in writing. Growthable meters it: five, eight, or ten hours a month by tier, with overage billed at $100, $80, or $50 an hour. Only Growthable sells ongoing build labor at all. The dedicated 20-hour-a-week VA in its Enterprise tier is the one offer that overlaps what an agency's own hire would do.

Also worth knowing what none of the entry tiers do: build your client funnels. Extendly excludes done-for-you work explicitly; support desks answer questions. Build capacity comes from your team, a VA tier, or a managed service.

The review scores, and what changed

This section changed on 21 September 2026, and the change is the finding. In July we reported scores of 4.7, 4.5 and 4.2, taken from a search snippet because Trustpilot blocked our fetch. Two of those scores no longer exist. Trustpilot now shows no score at all for HL Pro Tools or for Growthable. On both pages it says the rating "is unavailable due to a breach of our guidelines." The HL Pro Tools page adds: "We've removed a number of fake reviews for this company." It still lists 152 reviews, and Growthable 28. The Extendly profile we cited in July no longer answers at that address. We checked all three in a browser on 21 September 2026.

In the one public head-to-head we found — a Facebook poll cited by an affiliate reviewer — Extendly led with 48% against HL Pro Tools' 32% and Growthable's 8%. A poll on an affiliate's audience is weak evidence. We include it because it's the only comparative sentiment data that exists, which itself tells you how young this market is.

HL Pro Tools vs Extendly vs Growthable: which fits your agency?

Under 10 clients and cost-sensitive: Extendly's $299 entry is the cheapest live desk, and per-client onboarding means you pay for exactly the clients you sign. Just get that unpublished onboarding price quoted first. Growing past 20 accounts, or allergic to per-account math: Growthable's unlimited-from-day-one Starter undercuts the ladders, and its hours-based onboarding scales predictably. Scaling on community and group onboarding: HL Pro Tools' VIP is built around exactly that. Its Elite tier's five monthly 1:1 onboardings plus four DFY A2P registrations map neatly onto an agency signing a handful of clients a month.

There's a fourth option the three-way framing hides. If what you actually need is the platform built and run, not client questions answered, that's not a support desk's product. That's white-label fulfillment, and it's the work we do behind agencies: scoped builds, A2P, and management, without a per-seat ladder. New to the platform entirely? Start with the complete setup guide before buying any support tier.