The challenge
A multi-location eye-care practice wanted more patient leads from Google without burning budget on clicks that never convert.
They also wanted to stop guessing. Which ad drove which call, and what a lead actually cost, should be a number they can see, not a feeling.
What we did
We built and run their Google Search campaigns against a dedicated landing page, and installed CallRail call tracking so every phone lead is attributed to the campaign that earned it.
We manage the account to cost per booked lead, not to clicks or impressions. The dashboards that do not change a decision do not get built.
The results
The campaigns consistently book leads at roughly eight to ten dollars each, landing six to nine conversions a day on a deliberately tight budget in the sixties to seventies.
For high-value eye-care patients, that is a cost per lead most practices would take in a heartbeat, and every one of those calls is tracked back to the ad that drove it.