The challenge
Metro Hospitality runs several extended-stay properties across Arizona. The Meta ads were already working, but the marketing behind a growing portfolio was under-resourced.
There was no Google Ads presence, the creative was ageing, and a new property was coming online with no launch plan behind it. The upside was obvious. It just needed a team to go and get it.
What we did
We run Metro's paid acquisition and the marketing support around it. Meta ads management, fresh property and room creative, and rate and revenue strategy across the portfolio, from Phoenix to Chandler to Tucson.
When a new location came online, a motel converting into a Metro property, we built the full marketing launch around it, with back-office and customer support behind the campaigns so the demand we create actually gets booked.
The results
In one Meta campaign, $1,665 of ad spend produced $155k in bookings: 145 reservations at an average cost of about $11 each. That is a return on ad spend in the region of ten times, and it is before the phone bookings those same ads drive, which push the true cost per booking lower still.
We are now scaling what works: expanding into Google Ads, refreshing creative, and rolling the same playbook out across the portfolio as new properties come online.