The three price tiers
Broadly, there are three ways to get a website, at very different price points:
- DIY builders (Wix, Squarespace, GoHighLevel): roughly $15–$50/month plus your time. Fine for a simple brochure site.
- Freelancer: typically $500–$5,000 for a small-business site, depending on scope and the developer's experience.
- Agency: usually $5,000–$50,000+ for a custom, conversion-focused build with strategy, design, and development.
What actually moves the price
The gap between a $2,000 site and a $20,000 site isn't page count — it's how much thinking and custom work goes in. Strategy and copywriting, custom design versus a template, custom functionality (booking, e-commerce, integrations), the number of pages, and performance/SEO requirements are what move the number. A site built to convert and rank costs more than a site that just exists, and usually earns it back.
Don't forget the ongoing costs
The build is a one-time cost; running a site is ongoing. Budget for hosting, a domain, and — if you want the site to keep working — maintenance and updates. A cheap build that's abandoned the day it launches usually costs more over two years than a solid build that's maintained.
How Webly prices it
Webly Studio scopes website work to what it has to do — a fast, conversion-led build with a CMS your team can run, priced on a Discovery Call rather than a fixed package. See our web design and development service, or if you're weighing a rebuild, our website redesign checklist.