50 AI Prompts for Small-Business Marketing

Lead follow-up & sales (1 to 10)

Speed-to-lead wins jobs. These keep leads warm without sounding like a robot.

1. Gone-quiet lead"You are a sales assistant for [business]. A lead asked about [service] on [date] and went quiet. Draft a friendly 60-word follow-up SMS that asks one concrete question and proposes a specific time to talk."
2. Speed-to-lead first reply"A new lead just submitted this form: [paste]. Draft an immediate reply that answers their actual question first, then offers two specific time slots for a call. Under 90 words, no fluff."
3. Quote follow-up"We sent this quote [paste summary] 5 days ago, no response. Draft a check-in that adds one new piece of value (a tip, a relevant example) rather than just 'checking in.' 70 words."
4. Reviving old leads"Here are 3 sentences about what's new at [business] since January: [paste]. Draft a re-engagement email to past leads that leads with what's new, not with 'it's been a while.' Subject line + 100 words."
5. Objection: price"A lead said our [service] quote is too expensive. Here's what the quote includes: [paste]. Draft a reply that breaks the price into what it covers, without discounting or apologizing. 110 words."
6. Objection: 'we'll do it ourselves'"A lead decided to handle [service] in-house. Draft a gracious reply that leaves the door open and offers one genuinely useful DIY tip · proof we know our stuff. 80 words."
7. Referral ask"You are the owner of [business]. [Client] just told us they're happy with [project]. Draft a short, non-awkward referral request that makes it easy to say no. 60 words."
8. Proposal cover note"Attached is a proposal for [scope]. Draft a 4-sentence cover email: what's inside, the one decision they need to make, the deadline, and the next step."
9. Meeting no-show"A lead missed our scheduled call today. Draft a no-guilt reschedule message with two new time options. 50 words, warm, zero passive aggression."
10. Win-back a lost deal"We lost this deal 6 months ago to [reason]. Draft a check-in asking how it went, with no pitch · the goal is to reopen the relationship. 60 words."

Reviews & reputation (11 to 18)

Every reply is public marketing. These keep you specific, human, and calm.

11. 5-star review reply"You are the owner of [business]. Reply to this review: [paste]. Thank them by name, mention one specific detail from their review, 50 words max, no corporate tone."
12. Critical review reply"Reply to this critical review: [paste]. Acknowledge the specific issue, don't argue, offer to make it right offline, stay calm and human. 60 words."
13. Unfair/fake review reply"This review appears to be about a different business or is factually wrong: [paste]. Draft a polite public reply that states the facts once without accusing, for future readers rather than the reviewer."
14. Review request SMS"Draft a 40-word text asking [client name] for a Google/Trustpilot review after we finished [project]. Include the direct link placeholder [LINK]. Make it effortless, not needy."
15. Review request email"Same as above but email: subject line + 80 words, one link, one sentence on why reviews matter to a small business."
16. Testimonial from a thank-you"A client sent this thank-you note: [paste]. Draft a reply asking permission to use it as a testimonial, and offer to trim it to one sentence for them. 50 words."
17. Case-study interview questions"We want a case study on [project] for [client]. Write 8 interview questions that pull out specifics and numbers, not vague praise."
18. Reputation audit"Here are our last 10 reviews: [paste]. List the 3 things customers consistently praise and the 2 recurring complaints, each with a suggested operational fix."

Content & social (19 to 30)

First drafts in minutes. You still edit · the voice is yours, not the machine's.

19. Repurpose long → short"Turn this [blog post/transcript] into 5 short social posts, each with a different hook, none starting with a question, no hashtags: [paste]."
20. Hook options"Here's a post draft: [paste]. Write 10 alternative first lines · 5 curiosity-based, 5 blunt-statement · under 12 words each."
21. FAQ builder"From these 10 customer emails [paste], extract the 6 most common questions and write a 40 to 60 word direct answer to each." (These answers are exactly what AI search engines quote.)
22. Local content ideas"List 15 content ideas for a [business type] in [city] that a real customer would search for · no generic 'top 5 tips' filler. For each: the search phrase it targets."
23. Before/after post"Here are the facts of a recent job: [paste]. Write a before/after post: the problem in 2 sentences, what we did in 2, the result in 1. No adjectives doing the work numbers should do."
24. Email newsletter"Draft a monthly email for [business] from these 3 updates: [paste]. 150 words total, one clear CTA, subject line under 45 characters, no 'newsletter voice.'"
25. Video script"Write a 60-second video script answering: [customer question]. Direct answer in the first 10 seconds, one example, one CTA. Conversational, 9th-grade level."
26. Google Business post"Write a 60-word Google Business Profile update about [offer/news] with one CTA. No hashtags, no emoji."
27. Content calendar"Build a 4-week content calendar for [business]: 2 posts/week. Mix: 3 educational, 2 proof/results, 2 behind-the-scenes, 1 offer. One-line description each."
28. Plain-English rewrite"Rewrite this at an 8th-grade reading level without losing any facts, same length or shorter: [paste]."
29. De-jargon check"List every piece of industry jargon in this draft [paste] and suggest the plain word a customer would actually use."
30. Alt text"Write alt text (under 120 characters each) for these images: [describe images]. Descriptive, specific, no keyword stuffing."

Ads & offers (31 to 38)

AI drafts angles fast; your data decides winners.

31. Ad angles"Our offer: [describe]. Our customer: [describe]. Write 8 distinct ad angles · different pain point or desire each · one headline + one primary-text line per angle."
32. Headline variants"Here's a winning ad headline: [paste]. Write 10 variants that keep the promise but change the framing: 3 question, 3 number, 4 blunt-claim."
33. Landing-page rewrite"Here's our landing page copy [paste] and the ad sending traffic to it [paste]. List every mismatch between the ad's promise and the page, then rewrite the page's first screen to match."
34. Offer sharpening"Our current offer is [describe]. Suggest 5 stronger versions using: risk-reversal, deadline, bonus, specificity, and outcome-framing. Nothing that requires discounting more than 10%."
35. Audience brainstorm"We sell [service] to [customer]. List 10 audience segments with the distinct message each needs · not demographics, but situations ('just moved,' 'just got quoted too high')."
36. Negative keywords"We run Google Ads for [service] in [area]. List 30 likely negative keywords · job seekers, DIY, wrong-intent, and freebie searches we shouldn't pay for."
37. Ad compliance check"Review this ad copy [paste] for claims that could violate Meta/Google ad policies (health claims, guarantees, before/after promises). Flag and suggest compliant rewrites."
38. Promo calendar"For a [business type], propose 6 promotional moments over the next 12 months tied to real seasonality in this industry, each with a one-line offer concept."

Operations, hiring & strategy (39 to 50)

The unglamorous stuff where AI quietly saves the most hours.

39. Meeting summary"Summarize this transcript [paste] into: decisions made, who owes what by when, open questions. Table format."
40. SOP writer"I'll describe how we do [process] · turn it into a numbered SOP a new hire could follow without asking questions. Flag any step where I was vague: [describe]."
41. Job post"Write a job post for a [role] at [business]. Real responsibilities from these notes [paste], no clichés ('rockstar,' 'fast-paced'), salary range included, 250 words."
42. Interview questions"Write 10 interview questions for a [role] that test actual skill, not rehearsed answers · include 2 short practical scenarios."
43. Candidate screen"Here's the job description [paste] and a résumé [paste]. List genuine matches, genuine gaps, and 3 questions to probe in a screen. No hire/no-hire verdict."
44. Client onboarding email"Draft a welcome email for new [service] clients: what happens next, what we need from them (list: [paste]), who their contact is, response-time expectations. Warm, 150 words."
45. Difficult-news email"Draft an email telling a client [the issue: delay/price change/scope problem]. Lead with the facts, own our part, give the new plan and date. No over-apologizing. 120 words."
46. Contract plain-English summary"Summarize this contract section [paste] in plain English, then list anything a small-business owner should question before signing. Note: this is not legal advice."
47. Competitor teardown"Here's a competitor's service page [paste]. List what they promise, what they omit, and 3 things a customer would still be unsure about after reading."
48. Pricing sanity check"We charge [price] for [service]; costs are roughly [breakdown]. Walk through the margin math, flag what I'm not accounting for (rework, admin time, tools), and show break-even."
49. Weekly report"From these numbers [paste], write a 5-bullet weekly summary for the owner: what moved, what stalled, the one decision needed this week."
50. Quarterly review"Here's what happened this quarter [paste notes/numbers]. Draft an honest quarterly review: 3 wins with causes, 3 misses with causes, 3 priorities for next quarter · priorities must be specific enough to fail."